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"I'd like to"

Get richer, deeper insights than focus groups at the same cost.

Lower risk of new products sooner, at a fraction of the cost of conventional approaches.

Sample a customer-centeredapproach and learn what it’ll take to make the shift.

Benchmark how strategically our group or company uses customer-centered design.

Make decisions that include more value-to-customers;from strategy through implementation.

Promote, position and organize my team to be relied on as a trusted partner.

Practice experience design and innovation more efficiently with more impact.

If you seek to balance…

• design with marketing and R&D
• customer-driven with technology-centric innovation strategy & development
• customer value with business benefit
• qualitative with quantitative decision-making
• results with capability
• innovation with implementation

We are management and organization development consultants that help leaders improve their experience design and innovation capability, to be more efficient, and have more impact. We do this through coaching, problem-solving workshops and on-the-project learning and growth (not in the abstract classroom training).

What makes us special is our deep industry experience in customer-centered strategy and planning, design, ethnography, innovation, product development, design management and organization development. We probably have a first-hand understanding of your challenges, so can provide you viable alternatives.