Our Insights
Latest Publications and Presentations
Design Thinking to Make Organization Change and Development More Responsive (Design Management Institute; DMI Review, June 2010)
Other Publications and Presentations
• Using Experience Design and Design Thinking Strategically
• Better than Good: Great Innovations Through Design (Journal of Business Strategy, Issue 2, 2009)
• The Holy Grail of Design Measurement: To Measure Experience Design, Don't Build Just Another Measurement System
• Beyond Good Product Design and Good Management – Applying a Design Approach to Position Design to be More Strategic
• Designing Design to be Strategic
• Using a Change – Management Approach to Promote Customer-Centered Design
• Hit or Myth: Aligning Your Innovations to Your Organization's Agility
