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“Steve has been instrumental in architecting the experience and design practice at HP. He worked with business executives and used 'design thinking' to successfully frame opportunities, develop an approach customized to the business’ situation and provided tools to establish design more strategically.”

– Sam Lucente, VP HP Design

Our Results

• Common Framework, Methods & Tools: Reduced concept phase time by 25%, eliminated duplicate/parallel design work , reduced customer support/warranty costs-saving millions of dollars, and creating double digit uplifts in revenues from increased market share and premiums.
• Design/Innovation Metrics and Case Study Systems: Development teams that employed the systems were recognized by management more quickly and more easily secured funding than their peer teams
• Executive Workshops, Campaign Planning and Case Studies: Enlisted executive support in two organizations ($30B annual revenues each) to hire design executives and created formal design organizations.
• Company-wide Design Strategy: it linked Business and Brand Strategies to Design Metrics and Case Study System yielded 10:1 cost savings-to-investment and funded further growth projects.
• “Rapid Results” approach to portfolio planning: resulting portfolio has more offerings customers have opted to pay a premium for.
• Created self-funded group: to increase experience design group’s budget ten-fold, and helped maintain their budget as others’ budgets were cut.
• Used customer-centered strategy and planning: to increase a professional organizations value to its members through identifying what its members would most value.

Case Studies of select items available upon request.